Festival de Cinéma Européen
Image: Festival de Cinéma Européen des Arcs
Text: Susie Kahlich
“Something is wrong with this picture,” says Pierre-Emmanuel Fleurantin. “There are excellent films being made across Europe right now, but only Hollywood films dominate what’s released in theatres.”
Fleurantin is the Director General and CEO of the Festival de Cinéma Européen des Arcs (10-17 December). Hailed by The Hollywood Reporter and Variety as “the Sundance of Europe,” the alpine festival is only in the third year of its mission to topple the mighty Hollywood.
Paradoxically, Fleurantin talks fast and slick like a Hollywood dealmaker, but he sports the quintessential French uniform: velvet jacket, jeans and mild bemusement that the world would prefer bigger-louder-faster rather than restrained, refined and slow. Fleurantin throws numbers and percentages at me in such rapid big-loud-fast succession I suspect he’s pulled this part of his speech out every year since the festival’s beginning. Notably, Fleurantin stresses that European cinema represents only 3.2% of movie theatre entries in France (excluding British film), while American film accounts for almost 50%.
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